Shared production view: what we are making, what ingredients exist, what is missing, who has the next move, and what is ready to publish.
Kitchen operating rule
Menu → Ingredients → Production → The Pass → Schedule → Results. Done is better than perfect, but public technical claims still pass Mark. A blocker must include a proposed next move.
Weekly menu
0%
Average production progress
Cadence
3/wk
Main posts; adapted across channels
Ingredient gaps
0
Requests still needed
Waiting at Pass
0
Items needing Mark review
Content equity
0:00
Toward 7:00 useful published hours
Library readiness
0%
Infrastructure checklist
This Week's Menu
Three principal outputs. Each piece has one audience, one job, one stage and one clear next move.
Production Line
Where the work is physically sitting.
Next Moves by Station
One highest-value move per role; not a wall of tasks.
Ingredients Needed
Missing footage or information stopping a menu item.
Field Radar
Upcoming ICC work that creates capture opportunities.
Team Now
Kitchen Systems
Add Menu Item
A piece enters production only when its business job is clear.
Weekly balance
Default operating mix:
1 × ATTRACT — earn attention
1 × PROVE — demonstrate real ICC capability
1 × CONVERT — create commercial action
This is a default, not a rigid formula. The Wednesday review can change the mix.
Campaign ruleCampaign strategy is a team function: Danaya + Mark + AI/Command Center. Zach can contribute ideas, but campaign uncertainty does not stop capture, indexing or field production.
Current Menu
Campaign Idea Bank
Production line
Every content item moves through the same visible stages. No hidden piles of almost-finished work.
Add Pantry Asset
Index the ingredient before deciding every campaign it may support.
Pantry rule
RAW FILE → TIMECODED SEGMENT → TAGS → QUALITY → SEARCHABLE INGREDIENT → CAMPAIGN MATCH → EDIT
Do not create dozens of duplicate files just to identify useful moments. Reference the source and timecode whenever possible.
Indexed Ingredients
Searchable working inventory.
Request Ingredient
Danaya, Mark or AI identifies what is missing. Zach receives a precise shopping list.
Good ingredient request
Waterloo
Before-condition wide shot
Horizontal + vertical safety take
10–20 seconds
Visible deterioration
Needed for: September waterproofing / manager education
Due: before crew begins work
Ingredient Board
Add Field Opportunity
Marketing does not need full labour management here; it needs visibility into where ICC work creates media opportunities.
Field operating rule
Where are we working?
What is happening there?
What should be captured?
Who can capture it?
What is the minimum acceptable coverage if Zach cannot attend?
What needs to be in the pantry afterward?
Field / Capture Radar
The Pass
Mark is not approving every creative keystroke. The Pass exists for technical truth, commercial risk and final publish readiness.
Approval standard
CHECK:
• Technical claims accurate?
• Product/system terminology correct?
• Client/site confidentiality respected?
• Safety representation acceptable?
• Commercial call-to-action sensible?
DO NOT HOLD FOR:
• Minor subjective creative preference
• A different transition Mark personally prefers
• Endless polishing with no business impact
Publishing Calendar
Target three principal posts per week. Platform adaptations can multiply distribution without multiplying the core production burden.
My Task Progress
0%
Communication standard
CAN — I can do it.
DOING — I am doing it; here is the output/ETA.
BLOCKED — I tried X/Y; here is the blocker and my proposed move.
CANNOT — I cannot do it; here is the reason and alternative.
My Current Tasks
My Production Handoffs
Log Completed Work
Make business movement visible without turning the kitchen into surveillance.
Management test
Paid time → identifiable ICC work → visible result/evidence → next action.
Effort is valid context. Output and movement are the operating record.
Work History
Published pieces
0
Tracked in calendar/menu
Qualified inquiries
0
Commercial signal
Canada audience
—
Average where recorded
Relevant audience
—
Decision-maker relevance where recorded
Add Result
Scoreboard principle
Relevant Canadian decision-maker reach > raw global views.
Track:
• audience geography
• property/facility/engineering relevance
• company/profile visits
• qualified inquiries
• opportunities influenced
• useful content accumulated
Virality is useful only when it helps the right audience.
Results History
Infrastructure supports output; it does not pause output.
Temporary selected-file handoff can operate while the permanent NAS, Media Agent and searchable AI library are being completed.
Kitchen Systems
Target architecture
FIELD CAPTURE
↓
RAW ICC STORAGE / NAS
↓
MEDIA AGENT + INDEX
↓
PANTRY (metadata + proxies + timecodes)
↓
MENU / CAMPAIGN SEARCH
↓
PRODUCTION
↓
THE PASS
↓
PUBLISH + RESULTS
Temporary mode:
Selected files → Google Drive / direct handoff → production.
Backend roadmap
Current browser version: localStorage operating model.
Next shared layer:
• Cloudflare D1 — menu, tasks, requests, assets, field radar, work logs, approvals, results
• Cloudflare R2 — proxies, thumbnails, manifests, approved exports
• NAS / ICC Media Agent — file manifest, metadata, thumbnails, proxies, timecoded segments
• Cloudflare Access — real user identity / role mapping
• AI layer — semantic footage search, campaign matching, missing-ingredient detection
No employee compensation or private management commentary belongs in this operating interface.